The client had three separate sites, a maze of Teachable sales pages, and multiple groups on Facebook. While her existing website was aesthetic, it lacked functional strategy, costing her conversions. Her vision was a single, high-performance website that consolidated all offerings without sacrificing her branding or disrupting her current, necessary backend automations.
To protect her brand’s essence and avoid jarring her current community, I developed a custom-coded site that prioritized both a premium aesthetic and fast responsiveness across all devices. We began by optimizing her existing email infrastructure, upgrading embedded forms for better conversion rates. Finally, we executed a phased migration, moving her entire business—from checkout pages and payments to her course hub and community—onto one robust, centralized CRM.
The result is a sophisticated website that eliminated the navigation friction costing her conversions. By automating the manual admin that previously plagued her DMs, the new system now manages everything from enrollment to community access autonomously. The client finally has a system that supports her growth, allowing her to focus entirely on leading her community.